Cookie Policy

1. Introductory information

These Cookie Policy explains how the website umalickebranyplzen.cz uses cookies and similar technologies, what purposes they serve, which third-party services may be used on the website, and how you can manage your cookie settings.

The website is operated by Restaurace U Malické Brány by ALUMIA. Some cookies are necessary for the proper functioning of the website, while others are used only based on your consent — for example, for traffic measurement, marketing, or displaying selected external services.

You can change your cookie settings at any time via the cookie banner or the cookie settings link on our website.

2. Website operator

The website operator is:

ALUMIA restaurants s.r.o.
Hruškova 1840/17
Jižní Předměstí
301 00 Plzeň
Czech Republic
Company ID: 11953756
VAT ID: CZ11953756
The company is registered in the Commercial Register maintained by the Regional Court in Plzeň, Section C, File 45885.
E-mail: info@umalickebranyplzen.cz
Phone: +420 777 797 083

Restaurant premises address:

Restaurace U Malické Brány by ALUMIA
Rooseveltova 35/15
301 00 Plzeň
Czech Republic

3. What cookies are

Cookies are small text files that are stored on your device when you visit a website, for example on your computer, phone, or tablet. Cookies can help the website function properly, remember certain settings, measure traffic, or enable the display of external services.

Cookies may be temporary, stored only for the duration of your visit to the website, or persistent, remaining on your device for a certain period of time. Some cookies are set directly by our website, while others may be set by third-party services if they are used on the website.

4. What types of cookies we use

4.1 Necessary cookies

Necessary cookies are required for the proper functioning of the website. Without these cookies, some basic parts of the website may not work correctly.

These cookies may be used, for example, to:

securely load web pages,

ensure the proper functioning of WordPress,

store your cookie settings,

protect the website from misuse,

ensure the proper functioning of forms or basic website features.

We use necessary cookies without your consent because they are required for the operation of the website.

4.2 Analytical cookies

Analytical cookies help us understand how visitors use our website. Thanks to them, we can find out, for example, which pages are visited most often, where visitors come from, or how they navigate the website.

We may use Google Analytics on our website. We use this tool only if you give us your consent through the cookie banner or cookie settings.

4.3 Marketing cookies

Marketing cookies may be used to measure the effectiveness of advertising campaigns and to display more relevant advertising on other platforms.

We may use Meta Pixel on our website, which helps measure the effectiveness of advertising campaigns on Meta platforms, such as Facebook or Instagram.

We use marketing cookies only if you give us your consent through the cookie banner or cookie settings.

4.4 Cookies and technologies of external services

External services may also be used on the website, such as Google Maps or the ChoiceQR reservation form. These services may process technical data when loaded or used, such as IP address, device information, browser information, or data entered into a form.

External services may use their own cookies or similar technologies according to their own policies.

5. Overview of cookie categories and services

Category	Purpose	Examples of services	Legal basis
Necessary cookies	Ensuring the basic functioning of the website, security, page loading, form functionality, and storing cookie settings.	WordPress, Complianz, technical website cookies	Legitimate interest / necessity for website operation
Analytical cookies	Measuring website traffic and improving website content.	Google Analytics	Website visitor’s consent
Marketing cookies	Measuring advertising campaigns and enabling the display of more relevant advertising.	Meta Pixel	Website visitor’s consent
External services	Displaying external content or using embedded third-party features.	Google Maps, ChoiceQR	Website visitor’s consent or necessity for using a specific service
External links	Redirecting to external services outside our website.	Wolt, Foodora	These are not cookies stored by our website merely by displaying the button

6. Third-party tools used

6.1 Google Analytics

We may use Google Analytics on the website, which is used to measure traffic and analyze website usage. It helps us understand how visitors use the website, which pages are useful to them, and where we can improve the website.

Google Analytics may process technical data, such as device information, browser information, approximate location, traffic source, or behavior on the website.

We use Google Analytics only based on your consent to analytical cookies.

6.2 Meta Pixel

We may use Meta Pixel on the website, which is used to measure the effectiveness of advertising campaigns and to better evaluate advertisements on Meta platforms, such as Facebook or Instagram.

Meta Pixel may process technical data about the website visit and the user’s interactions with the website.

We use Meta Pixel only based on your consent to marketing cookies.

6.3 Google Maps

We may use an embedded Google Maps map on the website to help visitors find the location of the restaurant.

When the map is loaded, Google may process technical data, such as IP address, device information, browser information, or data related to displaying the map.

If displaying the map is subject to consent, the map will load only after consent has been given. If the map is displayed as an external service, its use may also be governed by Google’s policies.

6.4 ChoiceQR

We use the ChoiceQR service for online reservations. The reservation form may be embedded on the website as an external element or shortcode.

If you use the reservation form, data necessary to create and manage the reservation may be processed, such as name, phone number, e-mail address, reservation date and time, number of people, and any note related to the reservation.

ChoiceQR may also process technical data necessary for the functioning of this service when the reservation form is used.

6.5 Wolt and Foodora

We may display buttons or links to external delivery platforms on the website, such as Wolt or Foodora.

The mere display of a regular link on our website does not mean that these services store cookies through our website. However, if you click on the link, you leave our website, and any further processing of personal data and cookies is governed by the policies of the relevant external platform.

7. Cookie consent

When you first visit the website, a cookie banner may be displayed, through which you can manage your cookie settings.

In the cookie banner, you can usually:

accept all cookies,

reject all cookies except necessary cookies,

set individual cookie categories,

save your preferences.

We use analytical, marketing, and certain external cookies only based on your consent. Necessary cookies always remain active because they are required for the proper functioning of the website.

8. How you can change your cookie settings

You can change your cookie settings at any time via the cookie settings link on the website, if such a link is available.

You can also manage cookies directly in your web browser. In your browser settings, you can delete cookies, block them, or set rules for storing them.

Please note that if you disable or delete some cookies, especially necessary cookies, certain parts of the website may not function properly.

9. Cookie retention period

The cookie retention period varies depending on the specific type of cookie and the purpose for which it is used.

Temporary cookies are stored only for the duration of your website visit and are usually deleted after the browser is closed.

Persistent cookies may remain stored on your device for a certain period of time or until they are manually deleted.

Cookies related to your consent settings may be stored so that the website remembers your choice and does not display the cookie banner on every visit.

Analytical and marketing cookies are stored according to the settings of the specific services and according to the consent you have given.

The specific retention period of individual cookies may change depending on the current website settings, the cookie banner used, and third-party services.

10. Sharing data with third parties

Data obtained through cookies or similar technologies may be made available to service providers that we use on the website.

These may include, in particular, the following entities or categories of recipients:

web hosting and technical website management providers,

providers of the cookie banner and consent management tool,

Google in connection with Google Analytics and Google Maps services,

Meta Platforms in connection with the Meta Pixel service,

ChoiceQR in connection with online reservations,

external platforms Wolt or Foodora, if you access them through a link on our website.

For third-party services, data may be processed according to their own privacy and cookie policies.

11. Transfer of data outside the European Union

Some third-party services may process data outside the European Union or the European Economic Area. If such a transfer takes place, it is carried out only under the conditions set by legal regulations, for example based on appropriate personal data protection safeguards.

This may apply in particular to services such as Google Analytics, Google Maps, Meta Pixel, ChoiceQR, or other external tools.

12. Relation to personal data processing

Some cookies or similar technologies may lead to the processing of personal data, such as technical identifiers, IP address, or data about behavior on the website.

Detailed information on the processing of personal data can be found on the separate Privacy Policy page.

13. Changes to this policy

We may update this Cookie Policy from time to time, especially if there are changes to the tools used, cookie banner settings, third-party services, or legal regulations.

The current version is always available on this page.

Last updated: 1 May 2026